DIRTY DELTA KID — DELTA DIARIES SOCIAL CAMPAIGN
A coordinated social campaign was developed to promote Dirty Delta Kid’s music, apparel, and California Delta identity. The campaign combined cinematic short-form video, product announcements, location-based storytelling, and consistent branded messaging across Instagram.
ATHLETE PRODUCT LAUNCH CAMPAIGNS
A series of social media campaigns created to launch athlete merchandise and personal brands. Each campaign combined custom graphics, apparel mockups, motion, and clear promotional messaging to introduce new products and direct followers to the athlete’s online store. The assets were designed primarily for Instagram Stories and short-form social platforms.
A motion-based product announcement created for Sam Franklin Jr.’s merchandise launch. The campaign combines athlete photography, apparel mockups, custom graphics, and direct promotional messaging in a vertical format designed for Instagram Stories.
A social launch graphic created to introduce the Family First apparel collection. The design uses the brand’s black, white, purple, and gold palette while presenting multiple garments within one cohesive promotional layout.
A product-drop announcement created for Jordan McLaughlin’s personal merchandise collection. The design pairs a custom illustrated character with apparel mockups and bold promotional messaging to create an energetic, recognizable social asset.
MURRY AVE SOCIAL CONTENT
A collection of short-form videos created for Murry Ave, a custom apparel brand built around a goofy, playful, and intentionally over-the-top personality. The content uses humor, exaggerated concepts, quick editing, and product-focused storytelling to make apparel promotion feel entertaining rather than overly sales-driven. Each video was developed to strengthen the brand’s voice while creating memorable content for Instagram Reels and other short-form platforms.
